Anyone who’s taken a marketing course knows the importance of branding. It helps to tell a story, connect with customers, and reach a wider audience. While many people understand how this pertains to businesses, not everyone makes the connection with personal branding. But if you aren't selling yourself, who is?
Your corporate reputation impacts everything from sales to business acquisitions to hiring new talent. It not only influences your future but that of your company, too. Clearly define who you are and what you want to achieve to build trust from colleagues, investors, and clients. In the end, leading to a better brand reputation and increased sales.
Define Yourself and Your Goals
Too often we think others understand our goals and vision, but unless they’re clearly defined and visible, it’s hard to be sure. Take time to write out your current leadership potential, pinpointing strengths and areas of potential improvement. Then, highlight these on professional pages like LinkedIn. An added benefit? When leaders strive to make something happen, it segues into other departments and builds momentum.
Make Yourself Visible
Many C-Suite executives tread lightly on social media. It’s understandable, but today's market requires a digital footprint for success. Healthy online relationships position you as personable, accountable, and easily reachable. They're also a solid outlet for highlighting your business philosophy, leadership style, and industry expertise. Research shows that if a CEO uses social media, up to 77% of buyers are more likely to purchase from their company.
While there are between business and personal relations on social platforms, people gravitate toward and respect transparency and openness from industry leaders. When done correctly, leaders can share their personalities and help build a personal brand while still maintaining a professional edge.
Tackle Problems Head-On
Mistakes happen to even the best leaders, but what separates them is how the error is addressed and rectified. Authenticity and transparency resonate much more than trying to overcompensate or hide the mistake. So how does this relate to branding? Personal branding allows you to differentiate yourself from other industry leaders by highlighting a unique skill set and the value you can offer. Presenting a seemingly perfect track record doesn’t reflect overcoming adversity or growth, and it's also harder to connect with people (both online and in-person). Cultivate trust and the business will follow.
Prioritize Strong Connections
Companies want to engage with industry leaders they like and respect, so being personable and approachable is necessary. Fostering in-person and virtual connections through social media allows executives to showcase their personalities while developing their brands. It also sets the precedence for employees to do the same, creating a better work climate and retention rate.
“Personal branding is no longer an option; it’s a powerful leadership enabler.” – Glenn Llopis.
If you’ve been thinking about revamping your brand and messaging, consider this a sign to take the next steps. Position yourself as an industry leader who’s trustworthy, transparent, and well-respected by peers. You work hard to market products and services to others, don’t forget to sell yourself, too.
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