Sure, most of us listen to podcasts, but have you ever considered hosting one? Many leaders hesitate because they believe the creating, editing, and sharing of one is too complicated and time-consuming. But we’re here to tell you that not only is making a podcast easier than you think, it’s an integral part of personal branding that is probably missing from your portfolio.
Podcasting lets executives engage with their employees and customers in a less traditional but equally effective format. It fosters a lasting human connection that extends outside the boardroom. And did we mention it’s more cost-effective than other marketing methods, too?
Here are five reasons today's leaders should add podcasting to their B2B marketing strategy.
1. Gain Exposure
Emails and newsletters can sometimes feel impersonal, but podcasts alleviate this with a more casual tone. Plus, when people find what you’re discussing interesting and engaging, they’re likely to develop a more authentic, human connection. So, the next time you consider opening your laptop, consider picking up the mic instead.
2. Share News in Real-Time
Podcasts let you get updates out faster than other forms of media while also reaching a broader audience. Not only that, but podcasting platforms allow you to track listeners, so you can better tailor topics to attract a wider audience. Whether you choose to target specific teams or an entire industry, podcasts offer freedom and flexibility; so, you can share what you want when you want to.
3. Highlight Your Expertise
Stephen Woessner, the host of the popular podcast Onward Nation, says, “You can’t demonstrate your credibility without sharing your expertise, and by sharing your expertise you become helpful.” Highlighting yourself as an expert in industry information is the best way to gain the respect of your peers. After all, people are more inclined to do business with someone they trust. Use podcasting to position yourself as an expert leader who is open to receiving feedback and advice.
4. Cultivate a Deeper Connection
Today's employees continuously look for ways to learn more from leadership, and this extends beyond corporate news and product launches. Podcasts provide a platform to discuss topics like mental health and workplace diversity, setting the tone for operations within your organization. These kinds of discussions illicit real change, encouraging growth and better acceptance. Growing your listeners takes some time, but with the right plan, people will be tuning in weekly in no time.
5. Strengthen Onboarding
How (and where) to recruit talent has changed significantly in recent years. The uptick in media sources for business presents unique opportunities for leaders to connect with new prospects before meeting them. As a company leader, future hires will appreciate getting a sense of who you are and what you stand for before they work for you.
C-Suite executives are already accustomed to public speaking, so why not use these skills to your advantage? Podcasts will increase your professional exposure, elevate your portfolio, and allow you to make new connections with a diverse audience. All it takes is a little courage and initiative.
Health Recruitment
Pharma Recruitment
Digital Health Recruiter
Health Recruiter
Pharma Recruiter
Clinical Recruiter
HealthTech Recruiter