Ask any industry leader what one of their most challenging tasks has been, and we're guessing that creating a vision for their organization tops the list. A C-Suite's vision should paint a picture of the future state of the company. You cannot predict the future, but you can curate a clear focus on what you seek to accomplish. Decide not only your goal but also the path required to achieve success.
While this sounds simple, creating a vision is no easy task. It requires careful, strategic planning for successful execution, plus foresight for future challenges or setbacks. With the right approach, you’ll be able to develop a plan both you and your team can build from. Here are our top tips when crafting a vision for your corporation:
Choose a Focal Point- To create a clear vision, start at the end rather than the beginning. What are you trying to achieve? Which direction do you see the company headed? Many people confuse a vision and a mission statement, but the two are vastly different. Your vision should express what the organization hopes to become and seeks to accomplish. Think about what makes your organization unique and sets it apart. Otherwise, you run the risk of sounding too generic and blasé.
Focus on the “Why”- Anyone can write a vision statement, but that doesn’t mean it will be impactful or make a difference. Wording should be personalized, inspiring, and encompass the big picture. After all, a vision reflects the current state of the corporation and its promise for the future. Refer frequently to the ideals you want to see reflected in the organization you represent. This will serve as a reminder and an inspiration for your team.
Build Trust- A solid vision is not a solo endeavor. You’ll need to develop the trust of colleagues, other executives, and stakeholders. Where to begin? Authenticity is key. Your vision should encompass the current company climate by sending a unified message about the future direction of the business and those vested in it. When all team members feel valued and represented, they’re more likely to be on board with the endeavor.
Represent Core Values- When leaders are passionate about goals, other team members will emulate that attitude. You are what you do, not what you say you’ll do, so bring your vision to life through action and measurable results. Keep your team moving forward through strategic planning and support.
Jack Welch, former Chairman, and CEO of General Electric said it best. “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” With the right approach, you'll be building a stronger team and a meaningful legacy.
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